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Truthfully Sustainable: Our Pledge Against Greenwashing

At the heart of Nørlo Outdoor lies a simple, profound commitment: protecting our planet. Every decision we make is driven by this mission, placing the environment at the forefront, even above profit.

Our Roots, Our Mission

Nørlo Outdoor was born from a deep-rooted desire to protect our planet and inspire others to join us in doing so. We view 'fashion' not merely as an aesthetic pursuit but as a powerful medium to evoke change. We believe that when environmental consciousness drives fashion, the results are not just beautiful but also profoundly impactful. Therefore our mission is simple:

"From Nature, For Nature: Crafting long-lasting, functional and sustainable outdoor apprel, to inspire everyone to adventure".

Embracing UK Craftsmanship

Despite the lure of cheaper manufacturing abroad, and trust us- the price difference is significant, we've made the deliberate choice to have all our products entirely crafted in the UK. This not only helps us reduce our carbon footprint by reducing airmiles from factories based in the far-east, but also revives and supports the renowned craftsmanship that the UK was historically celebrated for. We take immense pride in ensuring every element, from labels to packaging, is sourced and created right here at home. As we look to the future, we promise to honor this commitment, embracing UK quality over overseas cost savings.

Materials That Matter

Our material selection process is rigorous, always with the environment in mind. Every fabric is assessed from its production to its long-term impact post-purchase. This led us to embrace natural materials over synthetics, even if they are recycled. While recycled polyester, for instance, may seem eco-friendly, it releases microplastics with each wash, posing a significant environmental threat. Our approach is holistic, ensuring that our products are genuinely sustainable from start to finish and continue to be so once they belong to you.

Our 5% Pledge to Carbon Clear

As part of our commitment to give back, we've partnered with Carbon Clear, an organisation with an expansive vision for sustainable development across three crucial pillars: financial, environmental, and social. Carbon Clear’s innovative approach, particularly their focus on building renewable energy capacities, aligns seamlessly with our ethos. By developing sustainable energy sources, Carbon Clear not only combats carbon emissions but also uplifts rural communities, providing them with access to energy and elevating their living standards.

Moreover, Carbon Clear's meticulous data-driven approach, proven in collaborations with major solar home system distributors, ensures tangible and measurable CO₂ emission reductions. The CarbonClear model, trusted by giants like ENGIE SA and verified by third-party bodies like Det Norske Veritas (DNV), bridges a significant financial gap, aiming to achieve universal electricity access by 2030. By dedicating 5% of all sales to Carbon Clear, your purchase is directly impacting the planet and a persons life for the better.

Join Us in Making a Difference

At Nørlo Outdoor, every stitch, every thread embodies our promise of truthfully sustainable outdoor apparel. We invite you to explore our collection, learn about our journey, and join us in making fashion that respects our planet. Together, let's redefine fashion's role in environmental stewardship.

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